A TRIBAL CALL TO ARMS: PROPAGANDA AND WHAT PVE CAN LEARN FROM ANTHROPOLOGY, PSYCHOLOGY AND NEUROSCIE

[JoeOtterbein]

3. Everyone on DU should read this

This is one of the best links I've ever read on DU. Thanks Judi !

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Neuroscientific experiments have shown that if someone’s core beliefs and identity are threatened by conflicting information, be it factual or emotional, the amygdala, the fight / flight / freeze part of our brains, takes control (Kaplan 2016). Put differently, the same part of our brain that makes decisions if we encounter a grizzly bear in the woods is in charge when someone tries to convince us that we are all wrong and need to let go of our group identity. This indicates that for the extremist, even a well-intended intervention by a PVE practitioner might be perceived as a serious threat to the individual’s identity and wellbeing.