NFL fans in US must pay $1,600 a year to watch every game after Netflix addition [View all]
After the success of shows like Drive to Survive, Full Swing, and The Roast of Tom Brady, Netflix is continuing its move into live sports broadcasting. The company announced on Wednesday that it will broadcast two NFL games on Christmas Day during the 2024 season, with at least one other Christmas game in 2025 and 2026.
Netflix has hosted one-off events in tennis, golf and boxing but this is the first live partnership between the streaming company and one of the major US sports leagues.
Netflix content chief Bela Bajaria said on Wednesday “there are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.”
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Netflix has made a gradual move into NFL coverage. In 2023, it released the popular Quarterback series featuring Patrick Mahomes, Kirk Cousins and Marcus Mariota. This summer, they will premiere a Receiver series, chronicling the paths of stars such as Davante Adams and Justin Jefferson during the 2023 season.
The NFL has continued to pivot towards streaming platforms and away from its traditional broadcast partners. But as the league chases new distribution outlets, the cost for fans at home continues to balloon. Adding Netflix will take the total number of services needed to watch all of the league’s games to seven. Viewers will need a cable or YouTube TV subscription as well as Sunday Ticket, Amazon Prime Video, Peacock, ESPN+, NFL+ and Netflix.
https://www.theguardian.com/sport/article/2024/may/15/nfl-netflix-steaming-exclusive-games-price
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