Netanyahu's emerging challenger represents his polar opposite, and that may be his appeal
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The post underscored two fundamental elements of the partys campaign ahead of parliamentary elections slated for late October. First, that Netanyahu will once again rely on the anti-Arab rhetoric that his party has employed for years. And second, that Israels former military chief Eisenkot is now seen as the main political threat to the countrys longest-serving leader.
Eisenkots name may not yet resonate internationally, but in Israel, it has grown increasingly prominent, supplanting that of former Prime Minister Naftali Bennett as the main challenger to Netanyahu. An adviser to Netanyahu said they have 400 more videos about Eisenkot to release.
Eisenkots Yashar party, straight or honest in Hebrew and founded less than a year ago, had been languishing in the single digits in most polls until recently. Now, most surveys show it running close to Likud and ahead of the joint list formed by Bennett and another former prime minister, Yair Lapid.
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The latest Channel 12 poll projects that Eisenkots party would take 21 seats in Israels parliament, the Knesset, just behind Likuds 23 and ahead of Bennett-Lapids 18. Asked who was better suited to serve as prime minister, 38% of respondents named Eisenkot; 36% said Netanyahu. Other major pollsters show a similar trend.