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'Quiet as a whisper': German firm launches ad campaign after lift used in Louvre heist
A family-run German business unwittingly became wrapped up in the crown jewel heist at the Louvre museum in Paris and is turning the use of one of its furniture lifts into a publicity coup.
“When you need to move fast” is the new tongue-in-cheek advertising tagline for the company Böcker, which is based in the town of Werne near Dortmund, in a campaign on Facebook and Instagram mounted within a day of the brazen thefts.
The posts feature a picture of the now world-famous Agilo furniture elevator that the thieves used to gain entry to the museum through a window, grab an estimated €88m (£76m) worth of Napoleonic jewellery and in less than 10 minutes escape with the loot on motorbikes.
The device, whose inclined ladder is seen in press photos reaching to a first-floor balcony, can carry “up to 400kg of treasures at 42m per minute – as quiet as a whisper”, the company says.
https://www.theguardian.com/world/2025/oct/23/german-firm-campaign-lift-louvre-heist-bocker
“When you need to move fast” is the new tongue-in-cheek advertising tagline for the company Böcker, which is based in the town of Werne near Dortmund, in a campaign on Facebook and Instagram mounted within a day of the brazen thefts.
The posts feature a picture of the now world-famous Agilo furniture elevator that the thieves used to gain entry to the museum through a window, grab an estimated €88m (£76m) worth of Napoleonic jewellery and in less than 10 minutes escape with the loot on motorbikes.
The device, whose inclined ladder is seen in press photos reaching to a first-floor balcony, can carry “up to 400kg of treasures at 42m per minute – as quiet as a whisper”, the company says.
https://www.theguardian.com/world/2025/oct/23/german-firm-campaign-lift-louvre-heist-bocker