Google Just Ruined Search

[struggle4progress]

Switch and Click
Jun 27, 2026

[RockRaven]

1. Google ruined search years before the AI crap. They intentionally degraded search result quality

to cause users to have to search more times to find what they were looking for. Why would they do that?

Because at that time they already had a virtual monopoly on search with like 90% of all users. How to "make number go up" when you cannot add more users because you've already got all users...?

By making each user search more times per thing that they want.

More searches = more ad views = more revenue. If you cannot add users because you have all the users on earth, then you must increase searches per user-search-need.

[Kali]

2. interesting

being basically a luddite, my only regular experiences are google and bing due to what comes on devices owned. agree with her that bing sucks and that is why I haven't been impressed with DU using duck duck go either.