MSNBC's New Show 'The Weekend' Averages 43% More Total Viewers Than December Ratings/Exclusive (The Wrap)

[ificandream]

Natalie Korach
February 27, 2024 @ 10:31 AM

MSNBC’s “The Weekend” — launched on Jan. 13, just two days ahead of the Iowa Caucuses — is already seeing ratings success for the network, averaging 43% more total viewers than MSNBC’s December numbers.

In the adults 25-54 demographic since its launch, “The Weekend” averaged 78% more viewers than the network’s December ratings in the time slot, according to Nielsen figures.

In February specifically, the new program saw month-over-month viewership growth by 8% in total viewership and 16% in the 25-54 age range. Additionally, the new show beat CNN on Saturdays from 8-10 a.m. ET in both hourly demos for the first time in 10 years.

“The Weekend” also beat CNN in total viewers for the month on Saturdays from 8-10 a.m. ET, for the second straight month. It should, however, be noted that Fox News’ Sunday program continues to double MSNBC’s “The Weekend” in total viewers and in the 25-54 demographic.

Read more: https://www.thewrap.com/msnbc-the-weekend-ratings/

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I haven't been all that impressed with this show, so this is kind of a surprise. Steele and Menendez are the best things about this show, though.

[OAITW r.2.0]

1. Would like to see more of this. For whatever reason, I don;t listen much on the weekends. I think if they mixed it up

with the whole stable of hosts and expert commentators, that would be of interest to me. Heck, I'd have an internal lottery to select the group. Keep it a secret until they air.

[ificandream]

2. Yeah, but if you do that, you'd get a bunch of third-class amateurs, not the top level staff.

I think it's better the way it is, for what it's worth, although I would have loved to see Mehdi Hasan on that show.

[OAITW r.2.0]

4. If I were an MSNBC show producer....

I'd circulate a request for a couple of weekend panels, one on Saturday, one on Sunday. Maybe 11:00-1:00? Create a list of hosts, guest hosts, former hosts, and current contributors, then randomly select. Maybe poll the audience as to what questions to discuss. You know, get the MSNBC consumer engaged in the conversation.

[hlthe2b]

3. The three are fine on their own but really hard to watch together...IMO.

I don't find chemistry, although they seem to respect each other. Some strong personalities among them too--make it hard to mesh.