Jack Daniel's maker Brown-Forman sees sales fall as Trump trade conflicts weigh on spirits producers

[BumRushDaShow]

Source: AP

Updated 5:38 PM EDT, June 5, 2025


LOUISVILLE, Ky. (AP) — Brown-Forman Corp. reported weaker sales Thursday as the maker of Jack Daniel’s Tennessee Whiskey confronts challenging market conditions amid global trade conflicts and pinched consumer spending.

The Louisville, Kentucky-based spirits giant said its full-year net sales of nearly $4 billion were down 5% from a year ago, and fell 7% in in the fourth quarter. Net income was down 15% for the full fiscal year and plunged 45% in the fourth quarter ending April 30, the company said.

The quarterly drop came as Brown-Forman and other U.S. spirits producers who rely heavily on foreign sales felt the reverberations from President Donald Trump’s sweeping tariff plans and consumer anxiety about the economy. Brown-Forman also offered a sobering assessment for the coming year.

Having steered the company through an “extremely challenging and uncertain operating environment” in the past year, Brown-Forman CEO Lawson Whiting predicted another challenging year ahead. “Fiscal 2025 was a year unlike any other that I’ve seen in the past three decades,” he said during a conference call with industry market analysts.

Read more: https://apnews.com/article/brownforman-earnings-tariffs-consumer-spending-2b36a2efc7334fc2ec1ed0eab2604252

[BidenRocks]

1. 'O' Canada!

Good job, eh?

[3auld6phart]

14. Yes

And damn prtoud of it. M,ay those trumpers enjoy staying home. They love their repuke as shoes T hen letthemeat and suck up to the Anal ring of the orange ASShole.

[Evolve Dammit]

2. "Sobering assessment..."

[Scrivener7]

3. Welp ... this is what Kentucky voted for, so ...

[BonnieJW]

4. I wonder

If this company contributed to the monster

[wolfie001]

6. You just know they all deleted their pro-trump posts and slurs about Harris/Walz.

Kentucky Fried Hogs. The republican supporters at least

[tavernier]

21. I'm sorry it happened to Jack Daniels.

I’ve read the history of this distillery, and the whiskey was actually started by two men, one black, and one white, and their families workrd together for generations and still do. The author did extensive research and interviews and learned that unlike most places of employment back in the south, JD employees all received equal pay and benefits regardless of race and were considered family. It’s quite an interesting book: Love and Whiskey by Fawn Weaver.

[wolfie001]

5. I buy 4 pks of pint-sized cans of Irish or English ales. Some German lagers too.

Another way to f6ck the tRUMPers over. JD is no doubt rabidly pro-tRUMP. I define that as: anti-human race and anti-Mother earth.

[mdbl]

7. I predict domestic sales will cover some of this as the stress levels continue to rise

from the bullshit this administration is doing to this country.

[BumRushDaShow]

8. Plus

their partnership with Coca Cola for this -



(have heard a million commercials for it)

[mdbl]

10. Except for the aluminum tariffs

Could put a damper on it.

[BumRushDaShow]

12. Yup

unless they decide to go with bottles...

[BidenRocks]

17. Bottles

Reuse or grind them to replenish Beach sand.

[BumRushDaShow]

19. Probably not enough to replenish the beach sand

although the sand that washes away from one spot tends to pile up at others.

I know as a kid at camp, I used to like to use them for sand art like this -

[BidenRocks]

20. Nice

It looks like some rye grain fermented a bit and everyone got creative.

[Aristus]

9. Sorry, Kentucky.

I get my whiskey from Scotland, Ireland, Canada, and even Japan. But never Kentucky.

Louisville, I love you, you cool, old magnificent city.

I'm glad Kentuckians have a Democratic governor.

But until Kentucky turns completely blue, I'm getting my whiskey elsewhere.

[mdbl]

11. Good idea.

My favorite liqueur is Yukon Jack.

[EYESORE 9001]

15. Bourbon is overrated IMO anyway

[Hotler]

13. Canadian Club and ginger ale, mmmm. one of my favorites.

Happy Friday, I may have to have one, .... later on ...

[Wonder Why]

16. And I'm stuck with Cheerwine from right wing Salisbury Steak. I mean Salisbury, NC.

[BidenRocks]

18. Hey to Mitch!

[tavernier]

22. I'm sorry it happened to Jack Daniels.

I’ve read the history of this distillery, and the whiskey was actually started by two men, one black, and one white, and their families worked together for generations and still do. The author did extensive research and interviews and learned that unlike most places of employment back in the south, JD employees all received equal pay and benefits regardless of race and were considered family. It’s quite an interesting book: Love and Whiskey by Fawn Weaver.