Mattel Toys makes deal with OpenAI to create AI powered toys.....

[IcyPeas]

Mattel’s going to make AI-powered toys, kids’ rights advocates are worried
Posted: June 19, 2025 by Danny Bradbury

Toy company Mattel has announced a deal with OpenAI to create AI-powered toys, but digital rights advocates have urged caution.

In a press release last week, the owner of the Barbie brand signed a “strategic collaboration” with the AI company, which owns ChatGPT. “By using OpenAI’s technology, Mattel will bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety,” it said.

Details on what might emerge were scarce, but Mattel said that it only integrates new technologies into its products in “a safe, thoughtful, and responsible way”.

Advocacy groups were quick to denounce the move. Robert Weissman, co-president of public rights advocacy group Public Citizen, commented:

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[misanthrope]

1. 'Cause supertoys

last all summer long.

[MurrayDelph]

2. "My name is Talky Tina

and I'm going to kill you."

[Buns_of_Fire]

4. That was the very first thing I thought about, too!

(For those not familiar with the reference, it's from The Twilight Zone, Season 5, Episode 6, "Living Doll".)

[fujiyamasan]

6. Never saw that

But I first thought of Chucky!

[MurrayDelph]

7. Voiced by the late great June Foray

who also voiced the Mattel Chatty Cathy the evil doll was based on.