Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
Editorials & Other Articles
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsYour Ghibli image just drank someone's last drop of water
https://newseyemag.com/2025/04/08/your-ghibli-image-just-drank-someones-last-drop-of-water/"Ghibli-style AI-generated images are currently dominating our feedsoffering a slice of nostalgia dipped in dreamscape beauty. But while your Instagram may look like a frame from Spirited Away, the reality behind these stunning visuals is far less magicaland dangerously wet.
"Its easy to forget the hidden infrastructure of AI, said Kate Crawford, a senior principal researcher at Microsoft and author of Atlas of AI. Every AI system is trained in data centers that require huge amounts of water to cool their processors. We are outsourcing environmental damage to maintain the illusion of digital magic. (The Atlantic, 2021)
According to a 2023 report by the University of California, Riverside, generating a single AI image can consume as much as 500 milliliters of water about as much as a 16-ounce bottle. While that sounds small in isolation, the numbers add up fast. Multiply that by millions of prompts per day across platforms and youre looking at hundreds of thousands of gallons disappearing just to conjure up vibe art.
...
Each AI prompt you generate might feel harmless, but behind the scenes, it can consume 500 milliliters to 1 liter of fresh water, depending on the system and data center cooling needs. Now, if you consider that one person dies every 23 seconds due to lack of clean water, that means by the time you casually type out 2030 AI prompts, someone, somewhere, has died from thirst or waterborne disease from not having the same water your prompt used In other words, the water used to fuel our digital curiosity could literally mean life or death for someone else. Its a grim reminder that even our virtual actions carry very real, and sometimes deadly, consequences."... (more)
4 replies
= new reply since forum marked as read
Highlight:
NoneDon't highlight anything
5 newestHighlight 5 most recent replies

Your Ghibli image just drank someone's last drop of water (Original Post)
Tanuki
Saturday
OP
Easterncedar
(4,247 posts)1. This this this
Deserves to be shouted
Biophilic
(5,524 posts)2. We really are our own worst enemies.
I knew the computing world used a whole lot of water, but I had no idea how much, let alone the statistic that one person dies every 23 seconds due to lack of clean water. Every 23 seconds...
dalton99a
(88,195 posts)4. Kick